I've been a systems integration consultant since 2013 but my journey started much earlier. From 2000 onwards, I was integrating complex systems: real estate CRMs, healthcare EMRs, legal practice management platforms, enterprise resource planning systems across Europe and North America.
Over 25 years, working with Fortune 500 companies to mid-market businesses, I saw the same pattern repeating everywhere.
Businesses would invest heavily in powerful tools. Each one promised transformation. Each one delivered impressive features.
But they never worked together.
"You'd have a brilliant CRM that couldn't communicate with an equally brilliant project management system. Incredible AI capabilities trapped in isolated silos. Tools that should amplify each other instead fighting for attention."
The companies that succeeded weren't the ones with the most advanced tools they were the ones who figured out how to make their tools work as one unified system.
As an independent consultant for over a decade, I'd helped hundreds of organizations solve integration challenges. But when AI reached the maturity level where reliable, strategic integration became possible, I knew it was time to build something different.
Marcelino.ai exists to solve the integration problem first because that's where AI actually creates competitive advantage.
Not by adding more tools to your tech stack. By making the ones you have (and the strategic ones you need) work together seamlessly.
When you work with Marcelino.ai, you're not getting someone who learned AI last year.
You're getting 25 years of integration thinking applied to the most powerful technology transformation wave yet.
We've seen what works. We've seen what fails. We know the difference between impressive features and actual business value.
And we know how to build AI systems that work together not just individually to create genuine competitive advantage.
We hear not just what you're asking for, but what your business actually needs.
We see the whole system how each piece connects, compounds, and creates value.
We integrate for the long term, not just the immediate project.
Most AI providers fall into one of two camps: consultants who strategize and leave, or developers who build what you ask for without questioning if it's right.
We do something different.
We don't start with "which AI tools can we use?"
We start with "where does integration create the most value in YOUR operation?"
Technology decisions come after we understand how your systems need to work together. Not the other way around.
The average business uses 37+ tools. Only 12 actually work together.
We don't add to your tech stack chaos. We integrate what you need into systems that operate as one unified intelligence.
Fewer disconnected tools, better integrated systems, seamless operations.
Strategic thinking identifies where integration creates value. Hands-on execution makes it real.
Most consultants stop at strategy. Most developers only execute what you ask for.
We do both because the gap between "good idea" and "working integrated system" is where most AI transformations die.
Integrated systems aren't "set it and forget it"they're living operations that evolve with your business.
We measure success by your long-term growth, not project completion. We stay engaged, identify new integration opportunities, and continuously optimize what we've built.
Your success is our success. That's why we work with partners, not clients who just need something built.
We chose to specialize deliberately specialization isn't limitation, it's depth
Where patient care, regulatory compliance, and operational efficiency must coexist.
Healthcare can't afford integration failures patient care and compliance depend on it. AI must enhance care quality while meeting strict regulatory standards.
38% patient capacity increases without additional staff. Revenue cycle acceleration by 45+ days. HIPAA-compliant automation that actually works.
Where expertise is the product and time is the constraint.
Professional services live or die on leverage AI can create it, but only if integrated thoughtfully with how experts actually work.
15+ hours weekly freed for partners. 18% billable rate increases. Client satisfaction improvements through better communication and delivery systems.
Where supply chain, production, and quality control form complex interdependencies.
Manufacturing integration challenges are among the most complex and most valuable when solved correctly. Small improvements compound across entire operations.
47% reduction in stockouts. 23% on-time delivery improvement. $340K+ recovered revenue through supply chain intelligence.
Specialization isn't limitation. It's depth.
We speak your language. We understand your constraints. We see opportunities specific to how your industry actually operates.
Real results from businesses that transformed operations through integrated AI systems.
"Most consultants give us a strategy document and leave. Luis builds it with us and stays through implementation until we see results. That's the difference between a plan on a shelf and actual transformation."
Healthcare Services
38% Patient Capacity Increase
"We interviewed five AI consulting firms. Everyone promised the same things. Luis was the only one who asked about our business strategy before talking about technology. That conversation told us everything we needed to know. Six months later, we have capabilities our competitors are still trying to understand."
Manufacturing
47% Supply Chain Improvement
"The ROI wasn't just in efficiency though we gained that. It was in capabilities we didn't have before. We're now doing things our competitors can't, and it's creating real market differentiation. Luis understood integration at a strategic level that went far beyond 'connecting APIs.' He saw how our entire business model could evolve."
Professional Services
18% Billable Rate Increase
Want to see case studies with detailed ROI breakdowns? We share specific integration strategies, implementation timelines, and measurable outcomes with qualified prospects.
Marcelino.ai is intentionally structured for depth over volume.
We take on a limited number of clients each quarter not because we're exclusive, but because this work requires senior-level attention throughout every engagement.
Luis leads every strategic engagement personally. You get 25 years of integration expertise, not delegated execution.
Every solution is designed specifically for your business context, constraints, and opportunities. No templates. No generic frameworks.
When we commit to your transformation, you have our focused attention through completion and optimization.
We're invested in your long-term competitive advantage, not just project completion. Many clients continue working with us years after initial engagement.
25+ years integration expertise, leads all client engagements
Each with 10+ years in specific domains (healthcare systems, manufacturing operations, professional services platforms). We do all work in-house—no outsourcing, no hand-offs to external partners.
All work is coordinated and quality-controlled by Luis personally.
This approach doesn't scale infinitely by design.
We've chosen to serve fewer clients exceptionally well rather than many clients adequately.
If you're looking for the largest AI consultancy or the cheapest implementation agency, we're not the right fit. If you're looking for strategic depth, proven expertise, and genuine partnership we should talk.
Individual tools impress. Integrated systems transform.
Plans are worthless without the commitment to build them.
Building fast without thinking deeply creates expensive mistakes.
And those come from integrated systems, not isolated tools.
We'll never recommend AI just because it's possible only when it's strategically valuable.
We don't do "projects" that end we build foundations that evolve and compound in value over time.
They'll be the ones who made their AI work as a unified system creating capabilities competitors can't match.
That's what we're here to build with you.
Founder & Lead Strategist, Marcelino.ai
Touchbase Amsterdam, Visionsconnected Amsterdam, Ministry of Defence Den Haag, Unilin EMEA, Getronics Brussels, Medtronics Eindhoven, Louis Vuitton Paris, Hapag Lloyd Hamburg, Rabobank Utrecht, ING bank Diegem,Teachers Retirement New York City, Sandell Asset Management and many more
"Technology is only valuable when it serves business strategy. My job is to see where AI creates genuine competitive advantage and build systems that deliver it."
Over a decade as an independent consultant, helping businesses integrate complex systems strategically. Before consulting, 13 years in enterprise systems integration roles across Europe and North America, working with organizations from startups to Fortune 500 companies.
Direct, strategic, outcomes-focused. No buzzwords. No fluff. 30% time on strategy, 70% on hands-on execution. Every client engagement led personally.
Integration architecture and process optimization
Complex workflow automation
HIPAA-compliant AI solutions
Automation and leverage creation
Strategic thinking meets technical excellence here's who's driving your growth.
Strategic AI Partner
Operations & Delivery Partner
Technical Implementation Lead
Client Success Partner
Frontend Development Specialist
Client Success Team Lead
If you're a growth-focused leader of a $1M-$50M business and you see AI as strategic opportunity, not just operational efficiency we should talk.
In two weeks, you'll have complete clarity on where AI creates the most meaningful impact for YOUR business. No obligation. No pressure. Just strategic insight worth far more than the investment.
